About P+ Measurement Services
P+ Measurement Services is Nigeria's foremost independent media intelligence consultancy and the only AMEC member in the country. Founded by Philip Odiakose, P+ provides end-to-end solutions in media monitoring, sentiment analysis, reputation auditing, and performance evaluation for corporations, public institutions, and PR consultancies across Africa. With coverage spanning 29 commercial banks, 13 insurance companies, major telecommunications operators, and e-hailing platforms, P+ delivers the data-driven insights that shape corporate reputation strategy. Our methodology — P+MCA (Media Content Analysis) — is built on the Barcelona Principles 3.0 and combines advanced AI analytics with expert human analysis to deliver intelligence that goes beyond numbers.